Thank you so much for producing such an excellent research report. The way you have presented the insights is clear, engaging and certainly makes it easy for us to see what we need to work on over the next few months as we develop creative messaging and content. Thanks again Rhonda and Debra – this report provides an excellent insight into our market. It confirms a lot of our hypotheses, and also throws a few new concepts into the mix.

As a small NGO we don’t have the internal capacity to conduct our own research, but need to be aware of the needs of our consumers and other stakeholders. We also have to be quite cautious about how we spend our money. I was somewhat apprehensive about outsourcing our data collection but was fortunate to find Rhonda McLaren who conducted a series of focus groups and interviews to understand consumer needs and how they should best be supported.

Rhonda was very approachable and understanding of our requirements. She took the time to clarify the objectives of the work to ensure that the desired outcomes were achieved. In the end we were very happy – the work was high quality, and the final report, which was delivered on time and within a reasonable budget, has provided both short and long term outcomes for the organisation.

On the back of that earlier work I was recently very happy to go to Rhonda at Proof Research for more consumer research work.

“Rhonda’s professionalism and expertise in the areas of research, particularly in the arts and not-for-profit sector, have been valuable tools in the success of the company’s programs. Rhonda’s ability to contribute to the company’s strategic vision through research studies that are on target, on budget and on time is second to none.

Rhonda brings with her the experience and expertise of a large high-end research agency, but with the value-for-money and hand’s on service levels that only a smaller, client focussed firm can provide. I have no hesitation in recommending her services.

From [my] simple customer satisfaction beginnings to more detailed segmentation studies and brand strategy projects, Rhonda and the team at Proof Research bring to the table an ability to understand what I’m trying to achieve and always provide research that delivers above and beyond my expectations.

I work closely with Rhonda from the brief right through to delivery of findings and I always find her to be the consummate professional who instantly builds rapport and performs well in front of executive groups and Boards. Rhonda and I have worked together now for over eight years and with many projects under our belts, I look forward to adding a few more.

Her market research expertise is excellent; her approach is thorough and thoughtful; her project management is second to none; and her attention to detail is superb. I felt Rhonda cared as much about each project as I did.

Rhonda’s understanding of QAL’s business grew as we worked together – and her qualitative insights in particular – made a fundamental difference to QAL’s understanding of its business, resulting in a huge spectrum of benefits, including more effective strategic decision making and enhanced community engagement.