The Proof Research Difference
Service and experience are our hallmarks
Proof Research was established in 2012 by Rhonda McLaren with a vision to deliver quality market research supported by exceptional levels of customer service.
Proof Research offers a full range of market research services to a wide array of organisations. When you engage with Proof Research you will always have a senior researcher working on your project. This brings experience and expertise to your project. Head on over to our Clients and Case Studies section to see the range of studies we have conducted.
We particularly love working with organisations and agencies that require social research, and have had the pleasure of conducting research studies that have helped shape better social policy, support and change. We are extensively skilled in reaching highly vulnerable and hard to reach social groups, and compassionately connecting with them to uncover insights for our clients.
Many of our clients have been with us for over a decade and we are grateful for their ongoing support.
Rhonda MClaren
Ask Rhonda why she loves her work and she’ll tell you every time, “it’s solving problems and helping my clients”. Ask her why she established Proof Research and she’d equally tell you she wanted to create a market research company that not only delivered high quality research but where the professionals you work with are highly experienced, genuine, practical and passionate about what they do.
With over 25 years’ experience in the market research industry and as a Qualified Professional Researcher (QPR), Rhonda has worked across almost all industries and completed hundreds of qualitative and quantitative studies. Rhonda focuses her energy on designing research programs that specifically support you to make informed strategic decisions, measure performance or understand your stakeholders better – friend or foe.
Rhonda has a meticulous eye for detail (otherwise known as a perfectionist) and a reputation for delivering findings that are as valuable to an organisation as they are insightful. She has a flair for business-to-business research and is incredibly passionate about the work she does in the social research arena where she has conducted many studies on sensitive issues with hard-to-reach audiences.
Rhonda is a skilled moderator who has conducted over 500 focus groups and in-depth interviews with community members and businesses alike. Rhonda is also a full member of The Research Society and the QRCA (Qualitative Research Consultants Association).
Rhonda’s areas of expertise include:
Debra Haszard
Debra is adept at managing research programs, be they small and straight forward or large and complex in nature. Being able to help her clients in their quest to better understand their customers’ or communities’ needs, drive behaviour change, evaluate business performance or deliver business improvement/growth is what makes her job rewarding.
Debra’s areas of expertise cover both quantitative and qualitative research across the following areas:
Debra is a stickler for quality and getting things right. She is a full member of the The Research Society and has previously held quality assurance and privacy officer roles.
Outside of working hours you’re likely to find Debra in the great outdoors, usually with her two dogs alongside, or following one of her many sporting interests.
Tracey Pekkanen
Tracey has excellent administrative, document management and project management skills, working with Proof’s senior researchers across a wide range of qualitative and quantitative projects. It is because of her extensive experience in the legal sector that Tracey brings an unwavering attention to detail to the research studies she works on. We notice this especially in her recruitment, coding, data entry and scripting work.
Share your research needs with us today.
Kind Words From Our Clients
CANEGROWERS
Destination Brisbane Consortium
RetireAustralia
Tweed Heads Bowls Club
Asthma Australia
Rhonda was very approachable and understanding of our requirements. She took the time to clarify the objectives of the work to ensure that the desired outcomes were achieved. In the end we were very happy – the work was high quality, and the final report, which was delivered on time and within a reasonable budget, has provided both short and long term outcomes for the organisation.
“On the back of that earlier work I was recently very happy to go to Rhonda at Proof Research for more consumer research work.
Opera Queensland
“Rhonda’s professionalism and expertise in the areas of research, particularly in the arts and not-for-profit sector, have been valuable tools in the success of the company’s programs. Rhonda’s ability to contribute to the company’s strategic vision through research studies that are on target, on budget and on time is second to none.
Spicers Retreats
Cleanaway Waste Management (Formerly Transpacific)
Rhonda brings with her the experience and expertise of a large high-end research agency, but with the value-for-money and hand’s on service levels that only a smaller, client focussed firm can provide. I have no hesitation in recommending her services.
GCIT
I work closely with Rhonda from the brief right through to delivery of findings and I always find her to be the consummate professional who instantly builds rapport and performs well in front of executive groups and Boards. Rhonda and I have worked together now for over eight years and with many projects under our belts, I look forward to adding a few more.
Organ and Tissue Authority
Airbiz
Queensland Airports Limited
Her market research expertise is excellent; her approach is thorough and thoughtful; her project management is second to none; and her attention to detail is superb. I felt Rhonda cared as much about each project as I did.
Rhonda’s understanding of QAL’s business grew as we worked together – and her qualitative insights in particular – made a fundamental difference to QAL’s understanding of its business, resulting in a huge spectrum of benefits, including more effective strategic decision making and enhanced community engagement.